Conventions Of A Music Video

On the 15th of November in our media lesson Ms Flavell asked us to find a video that we believed was similar to the intentions of our own music video. The song is called ‘F**k You’ (FY) by Cee Lo Green, the video has many conventions typical of a real music video. It has a mix between as live and narrative, we see this in many videos because it keeps viewers interested and entertained. This video has clear correlation to my production (She Said - Plan B) because it is a song about love, love lost and the consequences of actions.

A convention seen in many music videos is emotions, to convey a certain feeling that is presented throughout the video. FY works incredibly well to develop a storyline of emotions in the video. The lyrics are heart felt and the story through time is developed, I am to develop my own music video in the same way by developing a story, making sure the characters correspond with my target audience and the emotional aspect of a music video of this genre.

Another convention of music videos is the use of locations, in the FY video the cafe is the setting for a majority of the music video, it shows different situations taking place and the characters miming to the lyrics.

MUSIC VIDEO RESEARCH PRESENTATION