Friday, 16 March 2012

Website Planning - Philosophy

1.   Website purpose
        i.     Promoting the artist to a wider audience and to existing fans, by making it attractive and accessible.
       ii.     Identifying artist style and persona through colour themes, fonts and images.

2.   Website audience
        i.     The users that would be on my website may include; fans of my artist, interested people (such as music critics, journalists, reviewers).

3.   Website marketing
       i.     There are several ways I aim to attract my audience.
·      Advertising – this will be my essential device to attract consumers to my artist, posters that show my artists new album release and his new video will be shown across London and England, online posters on websites such as Facebook, Twitter, Myspace and Tumblr.
·      Word of mouth – using social network websites like Facebook, Twitter etc, to send links and information about new releases to friends and other fans, this creates a buzz around my artist.
·      Behind the scenes – Special video preview, a short clip of video in production will excite and invite fans, photos from video shoot also will interest fans and create an anticipation of what's to come.

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